Opportunity Calculator — Designed for Freedom™

1 Australian Optometry Benchmarks Enter your numbers to see where you sit

Metric	Best Practice	Average	Concern	Your Number	Status
Optical Capture Rate	≥70%	50–60%	<45%	%	–
Net Profit Margin	≥20%	12–15%	<10%	%	–
Recall Conversion Rate	≥65%	45–55%	<40%	%	–
Exam Fee (Metro Private)	$95–$120+	$80–$95	<$75	$	–

Coaching Cue

"Let me show you how your practice compares to the top 20% of independent optometry in Australia. Most practice owners have never seen this data mapped against their own numbers."

2 Your Practice Numbers These drive all calculations below

Annual Revenue

Last 12 months. Use your best estimate if exact figure not available.

Patient Count — Last 12 Months

pts

Patients seen in the last 12 months. This is your capture rate pool.

Average Optical Sale

Average frame and lens package value per optical sale.

Net Profit Margin

Auto-filled from benchmarks above –

Pulled from your benchmark entry above. Update it there to recalculate.

Derived Numbers

Current Net Profit (annual) –

3 The 4 Opportunity Levers Adjust the uplift amounts to match your practice reality

Lever 1 — Optical Capture Rate

The single biggest lever in most practices. Each 10% improvement on 1,000 patients is $25,000 to $40,000 per year. Most practices leave this on the table through weak dispensing systems, not bad product.

– × – × – = –

Lift by pp

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additional revenue / yr

Lever 2 — Exam Fee Adjustment

A $10 increase per exam across your patient base. Most practice owners have not reviewed their fee schedule in 2 or more years. This is the fastest lever with the least operational change required.

– × – = –

Increase by $

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additional revenue / yr

Lever 3 — Recall Conversion Rate

Patients who were recalled but never came back in. Each extra returning patient pays an exam fee and buys optically at your current capture rate. These are new patients on top of your existing flow, not counted in Lever 1.

– × – × – = –

% Lift %

$–

additional revenue / yr

Lever 4 — Average Sale Value

A modest increase in average optical sale per transaction. Better frame selection, second pair strategy, premium lens education, or contact lens packages. No new patients required.

– × – × – = –

Increase by $

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additional revenue / yr

Coaching Cue — After each lever

"Not projections. Not theory. Your practice. Your numbers. Your opportunity." — Pause between each lever. Let the number build before you add the next one.

Micro Win Message — Send after Day 2

The Most Important Question on Day 2

"What does that number make possible for you, if we actually captured it?" — This bridges the data back to the Day 1 emotional content. Do not skip it. Pause after you ask it.